RDTMT
We collaborated with RDTMT, a steel manufacturing brand to develop distinct visual assets for varied platforms. Our main goal with RDTMT was to focus on creating a visual narrative that represented RDTMT's commitment to its consumers while at the same time narrating the story of RDTMT. Through the project, we utilized different creative approaches and techniques such as 3D modelling, storyboard, video editing and more.
BRAND FILM
We were tasked with the postproduction of RDTMT's brand film. The brief was to develop a brand film that not only shared RDTMT's story but also its vision and purpose. The brand film, thus, represents the RDTMT factory where the magic happens and also puts a significance focus on the people behind the brand. The video is carefully crafted to showcase the process of the making of the RDTMT bars.
Social Media Assets
Next on the list were social media assets. For these, we kept the three main screens from the Brand Film in a grid format to convey RDTMT's essence in a short and concise format.
Although both the videos only have three scenes each, with the right color grading and editing, we managed to add more depth to the assets. Additionally, the videos provide a glimpse of the working of the brand as well as its people.
3D VIDEO ANIMATIONS
The next set of videos we worked on were 3D animations. Each video served its different purpose. For all the three videos, we lined out a process which included 3D modelling, story boarding, and finally, editing the videos.
3D MODELLING
We started with 3D rendering the models of the RDTMT bars. Our main goal was to develop the bars as realistic as possible. We, thus, paid special attention to the details on the bars such as the lines and the text.
Additionally, we added the roughness of the bars and shading to keep the 3D models as close to the real thing as possible. As an alternate, we also developed 3D bars with a shiny surface with the same texture and shading that can be used in the videos we developed for the brand.
INTRODUCING RDTMT BARS
The first video aimed at introducing the RDTMT bars. The video was animated to capture the TMT bards in motion, while depicting their features side by side. The main purpose of the 3D animation was to introduce the viewers to the bars.
Reinforced Concrete Beams
The main purpose of the video was to depict how TMT rebars reinforce concrete beams and make them stronger. To add an additional touch, we showed a side-by-side comparison of RDTMT bars with the regular TMT bars.
Durability Test
The client asked for a video that demonstrated the durability of the TMT rebars by showing how they withstand extreme conditions. We, thus, started the video with depicting the bars in use. The video further depicts how RDTMT withstand extreme conditions such as rain, heat and even a wrecking ball.
CREDITS
Art Direction & Animation / Rajul Ranga
3D Modelling & Texturing / Tanmay Singh Lodhi
Video Editor / Vishal Minhas
@VORTEX FILMS
